Taking us to the shores of the Murray River to reflect Lyn-Al's heritage the story of the campaign is layered in rich earthy tones, natural materials, finishes and softness to reflect her use of delicate silk.
Featured on Vogue Australia online here
Video directed by Joshua Heath Photography by Eddie Urrutia and Duncan Killick Styling by STUDIO CD
Indigenous Australian fashion designer Lyn-Al Young has created a limited-edition deodorant for NIVEA inspired by her silk designs
Through her designs, she celebrates her Gunnai, Wiradjuri, Gunditjmara and Yorta Yorta culture and so, naturally, that’s how she approached this project too. “I’m an Indigenous Australian fashion designer. My grandmother is a Yorta Yorta woman and grew up by the Murray River,” Young says. “It’s a culturally significant place for me and I feel more connected when I paint there.” As part of this collaboration with Vogue and NIVEA, Young chose to hero this deep connection to Country and explained to Vogue how working in places of ancestral significance gives power to her designs. “While the silk I work with is so delicate, going out in the harsh elements to paint on Country grounds me and gives me so much strength. This combination allows me to share a story in a soft-spoken way that carries a lot of power.”
INGREDIENTS
Furniture, Art & Decor - Tom Dixon, Manyara Home, Damon Moon