Expressing the soft and delicate feminine florals of We Are Kindred x Nivea collaboration the story is inspired with pastel tones, unique flowers and natural materials with a fashion edge.

Featured on Vogue Australia online here

Video directed by Joshua Heath Photography by Eddie Urrutia and Duncan Killick Styling by STUDIO CD

Australian label We Are Kindred has designed a floral-inspired limited-edition deodorant for NIVEA

When one thinks of Australian label We Are Kindred, there is one clear picture that comes to mind: florals. The sister design duo behind the Sydney-based brand, Lizzie and Georgie Renkert, are known for their signature flora-inspired designs, which call on a bohemian spirit of boundless beauty. It was with this spirit in mind that Lizzie and Georgie approached their latest project: designing packaging in which NIVEA will house one of its most-loved products: NIVEA Black & White Fresh deodorant.

INGREDIENTS

Furniture, Art & Decor - Elph Ceramics, Obeco Glass, Greg Natale, Great Dane Furniture, Quercus & Co, Top 3 By Design

VOGUE x NIVEA x LYN AL CAMPAIGN

January 3, 2021EDITORIAL STYLINGClaire Delmar

Taking us to the shores of the Murray River to reflect Lyn-Al's heritage the story of the campaign is layered in rich earthy tones, natural materials, finishes and softness to reflect her use of delicate silk.

Featured on Vogue Australia online here

Video directed by Joshua Heath Photography by Eddie Urrutia and Duncan Killick Styling by STUDIO CD

Indigenous Australian fashion designer Lyn-Al Young has created a limited-edition deodorant for NIVEA inspired by her silk designs

Through her designs, she celebrates her Gunnai, Wiradjuri, Gunditjmara and Yorta Yorta culture and so, naturally, that’s how she approached this project too. “I’m an Indigenous Australian fashion designer. My grandmother is a Yorta Yorta woman and grew up by the Murray River,” Young says. “It’s a culturally significant place for me and I feel more connected when I paint there.” As part of this collaboration with Vogue and NIVEA, Young chose to hero this deep connection to Country and explained to Vogue how working in places of ancestral significance gives power to her designs. “While the silk I work with is so delicate, going out in the harsh elements to paint on Country grounds me and gives me so much strength. This combination allows me to share a story in a soft-spoken way that carries a lot of power.”

INGREDIENTS

Furniture, Art & Decor - Tom Dixon, Manyara Home, Damon Moon

VOGUE x NIVEA x BY JOHNNY CAMPAIGN

December 13, 2020EDITORIAL STYLINGClaire Delmar

Reflecting the bold colours, shapes and designs of By Johnny and his Nivea collaboration we created a set that complimented the two. Graphic shapes in neon pink sit against monochromatic and transparent selections.

Featured on Vogue Australia online here

Video directed by Joshua Heath Photography by Eddie Urrutia and Duncan Killick Styling by STUDIO CD

Schembri is one of three leading Australian fashion designers hand-picked by Vogue Australia, in partnership with NIVEA, to create designs for a new range limited edition deodorant. “It was so great to work with NIVEA and Vogue on an exclusive design for Black & White Clear deodorant,” Schembri says of the project. “It’s been an exciting collaboration.”

Schembri was assigned NIVEA’ iconic product, the Black & White Clear Deodorant, which is so named because its formula will keep your designer pieces in pristine condition—it’s a deodorant that is designed to prevent marks on clothing. This appealed to the By Johnny design sensibility of effortless elegance. “Many of my bold and geometric designs can be worn day-to-day or for that special event and any time you want to look your best. It is so important to feel put-together and this deodorant is perfect for that,” says Schembri. “It keeps you dry and protects your garments so your blacks stay black and your whites stay white for longer, which is key to creating a really polished look.”