Studio CD collaborated with Fred International, styling their amazing new Surry Hills showroom. We focused on the ‘gallery’, which is a space designed to feature exciting new products from their range of high-end Scandinavian brands. Our design response was to pull together a luxurious, textural scheme that complemented the incredible pieces that were sourced for the showroom.
Client Fred International. Photography by Pablo Veiga. Styling by STUDIO CD.
THE NEW GALLERY SPACE SHOWCASES A SELECTION OF CURATED SCANDINAVIAN DESIGNER FURNITURE, LIGHTING AND ACCESSORIES.
A range of mirrors in different shapes and sizes were used throughout the spaces to bring interest to each shot, with abstract angles and reflections.
A warm colour palette of browns and greys was given a touch of glamour, with the introduction of unexpected pops of intense blue and red.
"OUR FLAGSHIP SHOWROOM IN AN ICONIC SURRY HILLS BUILDING HAS BEEN CONCEPTUALISED AS CONTEMPORARY SCANDINAVIAN LIVING IN THE HEART OF SYDNEY" – Fred International
INGREDIENTS
Furniture, Art & Decor – Fred International, Curatorial & Co., Graziela Guardino, Alexandra Standen, Marisa Purcell, Olsen Gallery, Sands Made, Felix Forest, Tania Rollond, The Pottery Shed, Walter Auer, Lusso Venetian.