The first phase of styling Greg Natale's architectural New Wave Collection campaign started with Studio CD designing the set. Our process takes us from initial inspiration, through to the design and production of technical drawings and ultimately, the final campaign shots.
New Wave campaign for Greg Natale. Photography by Anson Smart. Set design and styling by STUDIO CD.
INSPIRATION: A PLAY ON SHAPES – CIRCLES, ARCHES, RECTANGLES, SQUARES AND STAIRS, PAIRED BACK WITH NEGATIVE SPACE.
DESIGN AND TECHNICAL DRAWINGS
All set build shapes painted in Dulux Miller Mood in satin.
OUR VISION, BROUGHT TO LIFE
Each set piece was carefully layered to add architectural interest, but never detract from the textural beauty and form of Greg's bold collection.
THE COLLECTION IS “A NOD TO POSTMODERNISM, A TRIBUTE TO POP AND A SHOUT-OUT
TO 80'S VIBES.” – Greg Natale
Reflective surfaces like mirrors and glass were used to create depth in the images and to throw interesting shadows, which visually interplay with the shapes of the set pieces.
INGREDIENTS
Furniture, Art & Decor – Greg Natale.