Claire shared a conversation alongside Sharyn Cairns with Armadillo & co, in line with release of the new Classic campaign they created, about the significance of nature in their work and lifestyles.
Featured on the Armadillo & co journal here.
Classic campaign for Armadillo & co Photography by Sharyn Cairns Styling bySTUDIO CD
Grounded in Nature with Studio CD & Sharyn Cairns
The newest additions to our Classic Collection – Acacia, Andes, Winnow and Bramble – explore how filling the home with furnishings that pull the outside in can lift our energy levels from the moment we cross the threshold. Below, we speak to stylist Claire Driscoll Delmar of Studio CD and photographer Sharyn Cairns about shooting the campaign and how they maintain a connection with nature in their day-to-day lives.
Claire, how do you balance your beautiful signature aesthetic with a campaign like this, where we want to give audiences the blank canvas to imagine our rugs in their own spaces?
Claire: I love natural textures and materials, so working with the Armadillo range always allows a beautiful base to build upon. The colours, piles, knots and variations mean I can introduce a variety of styles – whether it’s contemporary forms, vintage pieces or complimentary natural and organic layers. A customer can then connect with a colour or style that’s within their home or that they aspire to, and in turn imagine how the rug would work within their own space.
With our rugs, the beauty is in their detail. How did you go about capturing their tactility in your imagery
Sharyn: I think it’s important in the campaign to convey the rugs in the beauty of a space. The overall feel sets a tone – it provides inspiration as well as a practical scale. Rich, intriguing details or more tightly framed crops can then show the texture of the handwoven craftsmanship. The stylist also works to create scenes that are complementary to the rugs.
Claire, did this influence your choice of props?
Claire: I like to work with a calm approach through the props and add a touch of uniqueness to give it life. I feel this balance really speaks to the brand, allowing the rugs to tell a story of their own.
Our new collection is all about being “grounded in nature” and using nature-inspired furnishings to enhance our well-being. Do you find that your own interiors have an influence on your mood and energy
Claire: Absolutely, I love the use of natural and organic pieces throughout my home, which make it feel comfortable and relaxing. Alongside my Armadillo rug are pieces in timber, travertine, linen and leather which complement the rugs in a timeless manner.
Sharyn: It’s important to have a home where you can relax, feel calm and centred from the everyday pace, especially in these times when we are spending so much of it at home. A sanctuary of simple but comfortable furnishings, objects and artworks that are personal mementos, and colour hues that promote the same feel. Mood lighting has a huge influence on this – I like freestanding, dimmable lamps so that I can create a soft ambience, a place to withdraw and restore my energy for busier shoot days.
What are some small ways that you maintain a connection to nature?
Sharyn: Whether it’s walking, running or just sitting in the park or staring at waves crashing on the beach, nature is like a form of meditation for me. It erodes so many of the daily complexities and has the ability to just make me be still.
Claire: I live right near Centennial Park, so I enjoy daily walks through there. My children also love being outdoors, so this keeps me connected to nature.
What is keeping you grounded these days?
Sharyn: Given the current climate where so many people are facing hardship, I am more grateful for small wins in a day. Being healthy, exercising and enjoying the slower pace of life is keeping me smiling.
Claire: Daily walks, pilates via Zoom and lots of cooking and wine! Special times spent with family and friends have also been very grounding of late.
INGREDIENTS
Furniture – Anibou, Fanuli, Hub Furniture, Living Edge, Kezu, Manyara Home,Spence & Lyda, Grazia & co
Lighting – Euroluce, Studio Hacienda, Living Edge
Art & decor – Planet, Tania Rollond, Artemide, Desanka Aleksovska, Monmartre Store, Long Courrier Paris Sydney, Damon Moon, Becker Minty, Greg Natale, Manyara Home, Utopia Art Sydney, The Dea Store, Cultiver, House of Ise
